Author: abbie@lalacommunications.com
TikTok Faces Imminent U.S. Shutdown Amid Legal and Political Maneuvering
TikTok, the widely used social media platform with approximately 170 million U.S. users, is confronting a…
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Meta Drops Fact-Checking: Implications for Businesses, Marketing, and Society
In January 2025, Meta, the parent company of Facebook and Instagram, announced the end of its…
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4 Features You’re Underutilising on Instagram
Instagram has evolved into a robust platform offering a variety of features that go beyond simple…
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Is There Such a Thing as Organic Engagement in a World of View Farms?
The concept of organic engagement—genuine interactions from real users—has long been considered the cornerstone of digital…
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Why Businesses Use Amazon Affiliates and Influencers (Even Over Direct Sales)
Amazon’s affiliate and influencer programmes are two of the most powerful tools for businesses to expand…
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Year-End Recap Campaigns: How Successful Was LinkedIn’s #LinkedInRewind Compared to Spotify Wrapped and Monzo’s Year in Monzo?
Year-end recap campaigns have become a fixture in the digital landscape, with platforms vying to deliver…
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YouTube as a Social Media Platform: A Tasty Opportunity for Brands
Harnassing Youtube for brands can be invaluable for your online presence. YouTube is the second most…
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Product Placement & The Notre Dame – Our Do’s & Don’ts
In the latest display of product placement, who says cathedrals and couture don’t mix? The grand…
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The Emergence of Employee-Generated Content (EGC)
Employee-Generated Content (EGC) has emerged as a pivotal strategy in modern marketing, leveraging the authenticity and…
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Is Instagram Verification Worth It?
The coveted blue checkmark for Instagram verification is often seen as a status symbol. It signifies…
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