Marketing
Digital Marketing Trends for Spring 2025
Digital marketing trends this spring: The way UK consumers engage with brands is changing rapidly in…
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How Are Consumer Habits Changing in 2025?
Consumer habits in 2025 are evolving faster than ever, influenced by economic uncertainty, social media-driven discovery,…
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Lidl Becomes First UK Supermarket to Sell on TikTok Shop
In a groundbreaking move, Lidl has become the first UK supermarket to sell products directly through…
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Is the Hashtag Dying? What It Means for Businesses and Marketing Teams
Hashtags have been a staple of social media since their introduction on Twitter (now X) in…
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DeepSeek vs ChatGPT: A New AI Rivalry
On 27 January 2025, the Chinese AI company DeepSeek officially launched its groundbreaking AI model, DeepSeek-R1….
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TikTok Faces Imminent U.S. Shutdown Amid Legal and Political Maneuvering
TikTok, the widely used social media platform with approximately 170 million U.S. users, is confronting a…
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Meta Drops Fact-Checking: Implications for Businesses, Marketing, and Society
In January 2025, Meta, the parent company of Facebook and Instagram, announced the end of its…
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4 Features You’re Underutilising on Instagram
Instagram has evolved into a robust platform offering a variety of features that go beyond simple…
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Is There Such a Thing as Organic Engagement in a World of View Farms?
The concept of organic engagement—genuine interactions from real users—has long been considered the cornerstone of digital…
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Why Businesses Use Amazon Affiliates and Influencers (Even Over Direct Sales)
Amazon’s affiliate and influencer programmes are two of the most powerful tools for businesses to expand…
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