Instagram has evolved into a robust platform offering a variety of features that go beyond simple photo-sharing. However, many tools remain underutilised. Here’s a breakdown of some of Instagram’s lesser-known features and how you can make the most of them.

1. Close Friends: Share Exclusive Stories

The Close Friends feature allows you to share Stories with a select group of followers, fostering a sense of exclusivity.

  • Why it’s useful: Ideal for sharing behind-the-scenes content, personal updates, or VIP promotions.
  • Pro Tip: Businesses can use it to reward loyal customers with early access to discounts or special announcements.

Learn more about setting up Close Friends here.

2. Saved Replies: Save Time in Direct Messages

If you manage a business or creator account, the Saved Replies feature can save you a significant amount of time. It allows you to store pre-written responses and send them quickly using shortcuts.

  • How to use it: Go to Settings > Business > Saved Replies, create a message, and assign it a keyword for quick access.

Find Instagram’s official guide on Saved Replies here.

3. Story Highlights Analytics

Story Highlights are a great way to keep your most important Stories visible on your profile indefinitely. However, many users overlook the analytics available for Highlights, which provide insights into performance and audience engagement.

  • Why it’s effective: Highlights allow you to showcase evergreen content while using analytics to refine your strategy.
  • Pro Tip: Regularly update Highlights to reflect your current campaigns, FAQs, or promotional offers.

Explore Instagram’s Highlight analytics capabilities here.

4. Restrict Function: Manage Interactions Discreetly

The Restrict feature is a subtle yet effective tool for managing negative interactions. Restricted users can still comment on your posts, but their comments will only be visible to them unless you approve them.

  • Why it’s useful: It’s less confrontational than blocking and helps maintain a positive environment on your account.

Learn how to use the Restrict function here.

Conclusion

By exploring and using these underutilised Instagram features, you can enhance your efficiency, connect more meaningfully with your audience, and ensure your profile stands out. Which of these features will you try first?