You’ve left it too late. Easter’s this weekend, and your content calendar is looking suspiciously blank. Between stock, service and sorting the rota, we get it—things slip.
But don’t panic. There’s still time to pull together a last-minute content push that feels seasonal, relevant and actually useful to your audience. Whether you’ve got chocolate to shift, buns to bake or brunch to fill, here are five quick content ideas to help you show up before the long weekend hits.
Easter Content Ideas
- Hot Cross Bun Content—Quick, Easy, Always Works
If you’ve got them on the counter, get them on camera. Hot cross buns are social gold, and you don’t need a full-blown photoshoot to make them work.
Try:
- A simple video of one being toasted, buttered or pulled apart
- A poll on Stories: “Toasted or not?”
- Reposting a customer snap or a behind-the-scenes bake
- Run a Golden Egg Giveaway
Classic, simple, and still effective. If you’ve got a product to spare, wrap it in an Easter bow and run a giveaway.
Options include:
- “Tag a mate to win an Easter treat”
- “Spot the golden egg” in your feed or Stories
- “Tell us your favourite Easter food” in the comments
You don’t need a big budget—just a good prize and a clear call to action.
- Springtime Serves & Pairings
If you’ve got drinks on the menu—use them. Think florals, fizz and citrusy things in coupe glasses. It’s a chance to make your feed look fresh without doing much at all.
Fast wins:
- A Reel or TikTok of your Easter cocktail special
- A pairing guide (e.g. wine + roast lamb, or chocolate + stout)
- A carousel of your spring drinks menu
- Easter Weekend Opening Hours—Make Them Obvious
Whether you’re open all weekend or just for Sunday lunch, make your hours ultra clear. No one wants to go digging for this stuff—put it front and centre.
Quick ideas:
- A simple text-based grid post
- A pinned Story Highlight with opening hours and booking info
- A Reel showing what to expect across the long weekend
- Behind-the-Scenes Chaos (People Love It)
No need to be polished—just be real. The boxes being packed, the staff eating mini eggs, the trays coming out of the oven slightly overbaked… it all works. It makes people feel connected to what’s going on behind the scenes.
Try:
- A Story series from the prep kitchen
- A “team favourites” round-up (what’s everyone eating?)
- A scrappy blooper Reel if you’ve got the footage