To enhance your chances of going viral on TikTok in 2024, you need to consider a range of key strategies, backed by the latest statistics and insights. Here’s a concise guide to help your content stand out and capture the imagination of millions.
1. Prioritise Engagement
Posts that utilise mentions significantly enhance engagement rates, particularly for accounts with a smaller following. This emphasises the importance of community interaction.
2. Focus on Key Demographics
The 25-34 age group dominates TikTok’s user base in the UK, representing a critical audience for tailored content TikTok to shape your social media strategy.
3. Incorporate Current Events and Information
Given that 43% of TikTok users access news through the app, integrating news or informational content could widen your content’s appeal and relevance.
4. Highlight Educational Content
Tutorials are TikTok’s most favoured content type, indicating the platform’s dual role as both an entertainment and educational tool.
5. Stay Updated with Trends
Leveraging trending sounds and hashtags can significantly increase your content’s discoverability. Regularly checking TikTok’s Discover page can keep you informed on what’s current.
6. Engage in Collaborations
Collaborating with well-known TikTok influencers can offer a substantial visibility boost, helping you reach wider audiences and draw potential customers to your profile.
7. Actively Engage with Your Community
Promptly responding to comments and engaging with trending challenges encourages more user interaction and enhances a supportive community around your content.
8. Optimise Your Posting Schedule
Publishing content during peak times, typically evenings and weekends, can lead to enhanced engagement and visibility.
9. Optimise you Content
It’s crucial to consider the length of your videos. While TikTok originally gained popularity for its 15-second videos, the platform now supports content up to 60 seconds, 3 minutes, and even 10 minutes in length. Despite these expanded options, bite-sized content continues to reign supreme among users.