Social media marketing is often considered a daunting phrase, and people don’t know where to begin. In reality, once you break it down it is simply another branch of marketing – but one that has dramatically increased over recent decades. As with any marketing tactic, social media needs to have its own strategy outlined, a step that is often missed. Not sure how or where to begin when creating this strategy, well… continue reading for some of our tips and tricks!
Why do you need a social media strategy?
A clear social media strategy is necessary; firstly, to reach your full audience and secondly, to ensure your digital presence is effective. A successful campaign transfers followers into engaged consumers, as well as promoting and driving awareness of your brand.
With an estimated 4.7 billion social media users the possibilities are endless, and therefore this potentially fruitful marketing avenue shouldn’t be ignored, but planned and actioned strategically. So if you’re reading this you are in luck…we have some pointers to get you started. So, what is an effective social media strategy?
Well it is how your brand will utilise social media to promote key messages, reach targets and drive consumer awareness. Essentially, as your audience increases so does your marketing channel, both of which become the same.
Tips to create a social media strategy
What does an effective social media strategy look like you may ask, well we have outlined four steps to help you get started!
- Overview – The first step is to design top level summary of your brand’s current position on social media and an overview of the end goal. Long term having a clear overview will help shape the overall strategy!
- Clear objectives and targets – Define clear, specific objectives and targets to help you reach your goals- these should be specific to your brand’s end goal. All objectives should be SMART (Specific, Measurable, Achievable, Relevant, and Time-Bound), setting these targets will make sure your long term goals are achievable! For instance:
- Monthly targets; e.g. increase Instagram followers by 5%
- Quarterly targets e.g. drive website traffic by 10%
- Annual targets; e.g. 15% increase in engagement
- Now you have clear targets, how will you execute them?
- Execution – Define how you will execute the strategy to achieve the end goal. How?
- Clarity is key – who will be responsible for specific roles? Set roles and time frames to ensure accountability, e.g. employee X will contact 500 influencers in 6 months.
- Top Tip – marketing spreadsheets or critical paths can help keep track of progress.
- Outcome and analysis – You need analyse how successful your strategy has been. Weekly and monthly analysis of key metrics associated with your targets will help you assess overall performance. This can help you adjust your strategy, if necessary, for the month ahead.
So there you go, our top tips and tricks to start planning an effective social media campaign. To recap, create an overview, set clear SMART objectives, targets, define how you will executive your plan and implement strategies to highlight outcomes!
The possibilities with social media are endless, so stop avoiding it and bring your brand into a new chapter utilising an ever-changing tool with an ever-increasing audience!
We are actively engaging with waste to energy operators, concrete manufacturers, and the wider construction industry.
Our immediate goal is to complete the testing phase and achieve the certification, which will allow us to bring our product to market by the end of the year.
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