The coveted blue checkmark for Instagram  verification is often seen as a status symbol. It signifies authenticity, credibility, and influence. But is it truly worth the hype, especially now that Meta offers paid verification through its Meta Verified programme? Let’s break it down.

What Does Instagram Verification Mean?

The blue checkmark next to a profile name signifies that Instagram has verified the account as authentic and belongs to a notable public figure, brand, or entity. Historically, this badge was granted only to individuals and organisations deemed significant in their field. However, this has changed with the introduction of Meta Verified, requiring users to pay a subscription fee for verification. However, with the introduction of paid verification, the process has become more accessible, albeit at a cost.

The Benefits of Being Verified
  1. Credibility and Trust: A verified account signals authenticity, reducing the risk of impersonation and building trust with your audience. This is particularly beneficial for public figures and brands aiming to establish a reputable online presence. The Indie Practice
  2. Visibility Boost: Verified profiles are more likely to appear at the top of search results, increasing discoverability. This enhanced visibility can lead to greater engagement and potential sales. Typeset
  3. Enhanced Features: Meta Verified subscribers receive exclusive stickers for Stories and Reels, adding a unique touch to content. Additionally, they gain access to customer support, a feature that addresses common concerns among users.  Buffer
The Costs of Verification

Meta Verified charges a monthly subscription fee, which varies by region. For instance, in the UK, it’s priced at £11.99 per month for each platform (Instagram and Facebook).TechCrunch

While this makes verification more accessible, it raises questions about exclusivity and the potential dilution of the badge’s value. Moreover, the financial investment may deter individuals or businesses with limited resources.The Indie Practice

Who Should Consider Verification?
  • Public Figures and Brands: For influencers, businesses, and celebrities, verification helps protect against impersonation and builds audience trust. The Indie Practice
  • Aspiring Creators: If you’re looking to grow your presence on Instagram, the visibility and credibility perks can be worth the investment. Buffer
  • E-Commerce and Small Businesses: Verified accounts may see improved engagement, helping convert followers into customers. Typeset
Is It Worth It?
The decision to pursue verification should align with your goals, values, and how it fits into your overall social media strategy.The Indie Practice
For those utilising Instagram for business or personal branding, verification can be a valuable tool. However, if you’re a casual user, the cost might outweigh the benefits.
Ultimately, while the blue checkmark adds legitimacy, it’s not a substitute for high-quality content, authentic engagement, and consistent growth strategies. Evaluate your objectives and decide if it aligns with your social media goals in 2024.