Determining the most effective time to send sales emails is crucial for maximising engagement and conversions. With specific insights from Klaviyo and general trends observed across other CRM platforms, we have focussed this article on when businesses should schedule their email campaigns for the best results.

Optimal Days and Times for Sending Emails

According to Klaviyo’s email marketing benchmarks, the timing of email sends can significantly influence their effectiveness:

1. Midweek Priority: The highest open rates are typically observed on Tuesdays and Wednesdays, with an average open rate of around 18.7%. This suggests that mid-week is the optimal time to send emails as people are more settled into their work routines and likely to engage with new messages.

2. Morning Advantage: The peak time for sending emails is between 10 AM and 12 PM. During this window, people are usually beginning their daily routines but are not yet overwhelmed by tasks, leading to a higher likelihood of opening emails. The average open rate during this period can be as high as 20.3%. 

Leveraging CRM Tools for Strategic Email Timing

Klaviyo’s “Smart Send Time” feature is an advanced tool that uses machine learning to optimise email send times based on when users are most likely to engage. Here’s how it benefits marketers:

1. Dynamic Adjustment: Klaviyo continuously adjusts send times based on ongoing engagement data. For instance, if the optimal time is identified as 12 PM, emails might be sent between 10 AM and 2 PM, adapting based on actual user behaviour. 

2. A/B Testing for Precision: Smaller email lists can benefit from A/B testing to determine the most effective times. Klaviyo recommends testing different send times and comparing engagement results, allowing marketers to refine their strategies based on solid data. 

Tailoring to Audience and Content Type

The type of email also influences the best time for its delivery:

1. Promotional Emails: These are best sent during high-engagement windows, likely to be Tuesday or Wednesdays or identified by data from past campaign performance.

2. Informational Newsletters: These may have more flexibility in send times and could be scheduled when users are likely to take the time to read through detailed content, possibly during commute times, early evenings or weekends.

Key Takeaways:

1. Experimentation Is Key: There is no one-size-fits-all solution; businesses need to use tools and CRM systems to experiment with and fine-tune their email send times.

2. Analytics-Driven Decisions: Data doesn’t lie! Use CRM analytics to make informed decisions about when to send emails, focusing on times that have historically shown the highest engagement rates.

3. Audience Understanding: Align your email sends with the habits and preferences of your target audience, adapting strategies as those preferences evolve.

For businesses looking to optimise their email marketing strategies, leveraging CRM tools and analytics is crucial. By understanding audience preferences and continuously testing different timings, companies can significantly enhance their email engagement and overall campaign success. For more detailed insights, refer to Klaviyo’s comprehensive analysis on the best times to send emails, which you can find here.