FlairMakers Case Study: Elevating Engagement
Background
FlairMakers, the digital platform that connects hospitality businesses with skilled hospitality talent for short-term engagements, partnered with us to amplify its presence on TikTok and LinkedIn through elevating engagement. This collaboration aimed to enhance brand visibility, increase engagement, and drive audience growth across both B2C and B2B audiences.
TIKTOK - B2C
Approach
- We created relatable lifestyle videos and utilised trending audio to connect with professionals seeking flexible work solutions. The campaign highlighted the benefits of signing up as a freelancer on FlairMakers, showcasing the flexibility and earning potential the platform offers.
Results
- Follower Growth: Increased by 311% over the campaign period.
- Engagement: Generated high-performing content, with the most popular video achieving 80,980 views, 749 likes, and 17 saves.
- Profile Visits: Saw a cumulative growth of over 13,000%, reflecting increased interest from prospective users.
LinkedIn - B2B
Approach
We focused on crafting authentic stories and dynamic visuals to position FlairMakers as a trusted partner for hospitality businesses. Content targeted industry professionals, emphasising the advantages of connecting with skilled freelancers and talent for short term engagements.
Results
- Engagement Rate: Consistently above 11%, outperforming the industry average of 2-3%.
- Impressions: Achieved a cumulative growth of 70%, significantly increasing content visibility.
- Competitor Comparison: Maintained an engagement rate 126% higher than competitors, showcasing effective content strategies coupled with targeted community engagement, which helped build the followers and engagement with the right audience.
IMPACT
Our campaigns contributed to measurable results for FlairMakers, with significant percentage growth in key performance metrics across both TikTok and LinkedIn. On TikTok, strong follower and profile visit growth highlighted increasing brand visibility, while on LinkedIn, above-average engagement rates and follower increases demonstrated an effective content mix and community outreach to the B2B market. These results provide a solid foundation for continued efforts to expand FlairMakers’ impact in the hospitality industry.
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