Case Study: Tactical PR Boosts Fair Shot Cafe's Winter Presence
La La Communications collaborated with Fair Shot Cafe in a winter PR campaign, employing strategic initiatives to amplify brand awareness and highlight the meaningful work of this beautiful Covent Garden venue. Fair Shot is a social enterprise cafe and a registered UK charity on a mission to transform the lives of young adults with learning disabilities through specialty coffee. They provide a year-long hospitality-supported internship program that equips learners with essential skills and pathways to employment. Through a targeted approach, the campaign aimed to secure features in both national and local press, covering two types of press themes: Fair Shot’s Christmas hampers and specialty drinks, as well as highlighting the positive impact of the female founder, Bianca, through Fair Shot’s hospitality-supported internship program.
Fair Shot Cafe Christmas Offering: Gifts that Ho-Ho-Hold So Much Meaning:
La La Communications engaged with a diverse range of national and local press outlets over a 6-week period, focusing on showcasing Fair Shot’s Christmas offerings.
Outcomes:
- Features secured in prominent media outlets such as Hardensand London the Inside’s Christmas Gift Guide.
- Positive feedback received during the campaign, despite being slightly behind for long lead press.
- Increased brand visibility and profiling, highlighting the success of Fair Shot’s mission in media outlets such as Country and Town House.
Conclusion
The collaboration between La La Communications and Fair Shot Cafe has proven to be a successful endeavor, showcasing the positive outcomes of purposeful engagement and strategic PR efforts. The campaign not only highlighted Fair Shot’s Christmas offerings but also emphasized the cafe’s role in providing opportunities for young adults with learning disabilities.
Bianca Tavella, Founder & CEO: A Visionary Driving Change
Bianca Tavella, the founder & CEO of Fair Shot, is a dedicated social entrepreneur committed to fighting for equality and diversity. Her personal connection to individuals with learning disabilities fuels the cafe’s mission to provide opportunities and challenge workplace stigmas.
La La Communications engaged with a diverse range of national and local press, focusing on founder Bianca Tavella’s mission as well as her position as a successful female entrepreneur.
Outcomes:
- We secured profiling pieces in media such as a 2024 piece in The Waitrose Weekend and Time Out London.
- Increased public awareness of Fair Shot’s mission and the personal dedication of its founder.
