Tag: marketing
Five Rules to Optimise Advertising Spend in 2025
In a year marked by tighter budgets and even tighter scrutiny from boards and CFOs, brands…
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Telegram: Is It Even a Marketing Tool?
Telegram. Depending on who you ask, it’s either the future of community-led marketing or just another…
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Product Placement & The Notre Dame – Our Do’s & Don’ts
In the latest display of product placement, who says cathedrals and couture don’t mix? The grand…
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The Emergence of Employee-Generated Content (EGC)
Employee-Generated Content (EGC) has emerged as a pivotal strategy in modern marketing, leveraging the authenticity and…
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What is Sensory Marketing?
Sensory marketing is a growing strategy in the food and beverage industry, where businesses engage multiple…
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Enhance Your Lead Generation with LinkedIn Sales Navigator
LinkedIn Sales Navigator is a premium tool designed to enhance the sales prospecting and lead generation…
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Mastering Display Ads
Display advertising is a vital component of digital marketing, offering brands a visual platform to showcase…
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How Guerrilla Marketing is Shaking Up the UK Food & Beverage Scene
Guerrilla marketing has long been celebrated for its ability to captivate audiences through unconventional and cost-effective…
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Autumn Budget 2024: What it Means for Hospitality in the UK in 2025/26
The recent Autumn Budget 2024, presented by Chancellor Rachel Reeves on October 30, 2024, introduces several…
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Why Instagram Boosting Costs Have Increased for iOS Users
Social media boosting, once a relatively affordable advertising method, has become more expensive for those using…
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