Tag: social media
Five Rules to Optimise Advertising Spend in 2025
In a year marked by tighter budgets and even tighter scrutiny from boards and CFOs, brands…
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Telegram: Is It Even a Marketing Tool?
Telegram. Depending on who you ask, it’s either the future of community-led marketing or just another…
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TikTok Faces Imminent U.S. Shutdown Amid Legal and Political Maneuvering
TikTok, the widely used social media platform with approximately 170 million U.S. users, is confronting a…
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Meta Drops Fact-Checking: Implications for Businesses, Marketing, and Society
In January 2025, Meta, the parent company of Facebook and Instagram, announced the end of its…
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4 Features You’re Underutilising on Instagram
Instagram has evolved into a robust platform offering a variety of features that go beyond simple…
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Is There Such a Thing as Organic Engagement in a World of View Farms?
The concept of organic engagement—genuine interactions from real users—has long been considered the cornerstone of digital…
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YouTube as a Social Media Platform: A Tasty Opportunity for Brands
Harnassing Youtube for brands can be invaluable for your online presence. YouTube is the second most…
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Enhance Your Lead Generation with LinkedIn Sales Navigator
LinkedIn Sales Navigator is a premium tool designed to enhance the sales prospecting and lead generation…
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Autumn 2024 Social Media Updates
This autumn, social media platforms are set to roll out a variety of updates that will…
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Mastering Instagram Analytics for Business Accounts: A Comprehensive Guide
Instagram should not be considered just another photo-sharing application. It’s a platform that businesses can exploit…
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