Elevating Strike's Brand Image: A defining Brand Development by La La Communication
Strike, the ultimate competitive socialising venue, partnered with La LaCommunications to embark on an exciting brand development journey. The aim was toelevate Strike’s brand image, streamline their communications, and create a consistentand visually appealing presence across all platforms. This case study explores theobjectives, process, and impactful results of this collaboration.
OBJECTIVES
The key to developing the branding was to elevate Strike’s brand image, increase engagement and brand re-call, while cultivating a unified, polished aesthetic across various communication channels.
The need for brand development
With the recognition that a refreshed website, captivating collateral, and revamped menus was needed, Strike sought the expertise of La La Communications. The goal was to harmonise their communications, create a cohesive brand identity, and authentically portray the unique and lively personality that defines the venue.
Scope of the development
La La Communications embarked on an extensive brand redesign encompassing adiverse range of elements. The initiative involved an overhaul of the food and cocktailmenus, a full day photoshoot to curate visually stunning content for feeds and website,a redesign of collateral and brochures. Alongside this, we updated and refreshedbrand guidelines to ensure visual consistency and cohesiveness.
- Phase 1: Immersion and Exploration - At the project's outset, we immersed ourselves in understanding Strike's brand and essence. Through extensive discussion s with the Strike team, we gained insights into values, aspirations, and presentation goals. Combining our research with the Strike team and externally on their desired vintage and Victorian aesthetic, we developed Pinterest mood boards, aligning with Str ike's vision.
- Phase 2: Fusion of Mood Boards and Existing Assets - Leveraging insights from mood board analysis, we merged Pinterest - inspired mood boards with Strike's existing assets. This identified enhancement opportunities while preserving the brand's uniqueness. This was a solid foundation for the following creative steps, ensuring the brand direction remained authentic to Strike's identity, known as being tongue in cheek, quirky and vintage.
- Phase 3: Colour Palette Evolution - Amplified Strike's brand identity hinged on a revamped colour palette. Drawing from the venu e's colours we expanded the palette with diverse hues. For instance, the bronze shade from beer tanks and various browns reflecting furnishings were thoughtfully incorporated. This strategic use of colours deepened the brand's connection with its physical space.
- Phase 4: New Brand Direction - We then created initial brand guidelines, infusing Strike's colour palette and visual elements. Drawing inspiration from the venue and existing assets, we developed a mood board, using Victorian posters as a key design influence.
- Phase 5: Illustration and Collateral Creation - Guided by refined brand guidelines, we crafted visual assets in line with Strike's desired ambiance. A key part of this was intricately developed illustrations inspired by venue patterns, such as bar details, beer glasses, cocktails, and games. By translat ing these patterns into illustrations, we maintained a personalised touch in the collateral and helped all aspects of the venue shine through the brand.
- Phase 6: Asset Creation - With this we began Strike’s website's design to not only mirror the vintage and Victorian vibe but also provided an intuitive navigation experience for visitors. Then La La redeveloped all existing collateral, including brochures, posters and importantly, their intricate menus. We created a drinks menu which contained illustratio ns using their cocktails, glasses and bar visuals to make it completely bespoke to their brand.
Conclusion
The successful brand development undertaken by La La Communications for Strike haselevated the venue’s brand image, effectively capturing itslively and distinctivepersonality while establishing a visually aesthetic and consistent presence. The brandredesign has yielded tangible results, including heightened engagement rates, anexpanding social media following, amplified website traffic, andan enhanced userexperience. This case study serves as a testament to the transformative power of a well-executed brand development, empowering businesses to engage audiences, fosterbrand loyalty, and fuel sustainable growth.