Unveiling the Power of Instagram Giveaways: A way to Expand Reach and Cultivate Authentic Followers
Instagram giveaways are a strategic marketing approach that offers numerous benefits to brands. They serve as a potent tool for rapidly expanding your follower base, boosting engagement, and enhancing brand exposure. By encouraging user-generated competition, collecting valuable data, and promoting products or services, giveaways create a sense of community and excitement around your brand. Additionally, they can be cost-effective and ideal for celebrating milestones or generating a buzz for new offerings. When executed thoughtfully, Instagram giveaways have the potential to significantly elevate your brand’s presence and engagement. Here we are going to explore two of our client’s giveaways and look at the results.
campaign 1
The Ultimate Outdoor Kids Bundle with Angel & Rocket, a children’s clothing company inspired by kids personalities, quirky individuality and their innate sense of style. They pride themselves on attention to detail and uncompromised passion for design and quality.
partners:
Microscooters a sustainable childrens scooter company, and Muddy Puddles a high-performance outdoor wear clothing business for kids.
objectives:
The mission was clear: to create a buzz and broaden Angel & Rocket’s audience as winter approached. The goal? To offer the “Ultimate Outdoor Kids Bundle” through an Instagram giveaway.
Key stats
- Accounts Reached: An astounding 22,063 engaged Instagram accounts.
- Impressions: A staggering 27,615, with 8,169 coming from their targeted ads.
- Entries: An impressive 2,748 entries, a testament to engaged audiences from each profile and an amazing prize.
- Profile Growth: Angel & Rocket managed to soar past 15k followers.
Campaign 2
partner
objective
In the spirit of National Organic Week, superfood brand Haskapa teamed up with Coco Organic to boost brand visibility and engagement through an Instagram giveaway.
key stats
- Entries: Over 900 entries demonstrated genuine interest in the brands and products.
- Increased Visibility: This competition managed .
- People Reached: Over 10,000 people became part of Haskapa’s campaign’s story.
Utilising giveaway communications to maximise on campaign effectiveness:
- Nurturing Entrants: Throughout the giveaways, we actively engaged with entrants, ensuring they completed all participation steps, this gives us an open dialogue with new potential customers.
- Post-Competition Engagement: After the competitions, we continued to connect with those who didn’t win. We introduced the brands and extended promotions, creating brand loyalty.
Conclusion
These Instagram giveaways reveal the incredible potential of collaboration, strategic planning, and post-giveaway engagement. Beyond being competitions, these campaigns are about building relationships, fostering loyalty, and creating lasting connections. These stories highlight the captivating benefits of strategic partnerships, meticulous planning, and engaging storytelling.