Revitalising Strike's Website Through Custom Led Design and SEO
When Strike approached us, they had a clear vision: elevate their website to not only enhance its visual appeal but also to boost bookings and climb the local SEO rankings.
We focused on user experience, ensuring the booking process was straightforward and inviting. Our goal was to make interactions on the site as smooth and hassle-free as possible.
Impressions matter, so we gave the website a visual overhaul. This included selecting high-quality imagery, an engaging layout, and a colour scheme that truly represented the Strike brand.
We honed in on local SEO, optimising for keywords and listings that would resonate with Strike’s target audience. It was all about making Strike more visible and relevant in local searches, including adding Wandsworth into online meta descriptions and on page SEO as well as looking at trending keywords in the local area.
SEO Strategy: Fine-Tuning Strike's Online Presence
A crucial part of revitalising Strike’s website was a comprehensive SEO focus Here’s how we approached it:
Optimised Meta Tags and Descriptions:
- We meticulously crafted meta tags and descriptions for each page, ensuring they were not only keyword-rich but also engaging and informative. This helped improve the site’s visibility in search engine results and enticed users to click through.
Onsite SEO:
- Content Optimisation – We refined the website’s content to ensure it was rich in relevant keywords, without compromising on readability and quality. This included descriptions, FAQ, and informational pages.
- Image Optimisation – All images were optimised for faster loading times and tagged with descriptive, keyword-focused alt text.
- URL Structure – search engines to crawl and index the site.
- Internal Linking – Strategic internal linking was implemented to enhance user navigation and distribute page authority throughout the site.
Offsite SEO:
- Building Quality Backlinks – We focused on acquiring high-quality backlinks from reputable sites within the industry such as Design My Night. This not only boosted the site’s domain authority but also drove targeted traffic.
- Local Listings – For local SEO, we ensured Strike was listed in relevant online directories and local business listings, complete with up-to-date and consistent information.
Additional SEO Tactics:
- Mobile Optimisation – With the increasing prevalence of mobile browsing, we ensured the site was fully optimised for mobile users, offering a seamless experience across all devices.
Through these targeted SEO efforts, we were able to significantly enhance Strike’s online visibility and searchability, contributing to the impressive results seen in traffic and engagement.
The Outcomes:
- They experienced a 48% Increase in site traffic and the revamped site drew in a significantly larger audience, a testament to its improved appeal and functionality.
- There was a 60% growth in organic search sessions showing our SEO efforts led to a notable rise in organic search engagement.
- An increase of 54% more organic impressions on Google Strike’s presence in search results which was a healthy boost.
- An amazing 68% increase in organic clicks, indicating higher user engagement.
This project with Strike was a fantastic journey. It wasn’t just about a website makeover; it was about understanding and implementing what truly resonates with users and search engines alike. The results speak for themselves, but for us, the real success lies in creating a platform that genuinely connects with its audience.
Curious about the finer details or how we can help your brand achieve similar results? Visit us at La La Communications for more insights.