Haskapa
January 2023
E-commerce
Marketing strategy
Product launch
Tech
Haskapa's Influencer Gifting Campaign
Haskapa, a leading health and wellness nutrition brand, partnered with Lala Comms to launch an impactful influencer gifting campaign.
Amplifying brand awareness
The objective was to amplify brand awareness for their Haskap berry products. Through strategic influencer selection, authentic relationship building, and compelling content creation, this case study shows the power of gifting when done right.
Million people reached
Selection
We carefully selected influencers whose values aligned with the brand and had a dedicated following in target audience segments. The campaign encompassed micro and macro influencers with high engagement rates (minimum of 5%). Genuine connections were established through community management efforts, building trust and support. The initial outreach emphasised collaboration, inviting influencers to experience the product and share their authentic feedback.
Increase in engagement
Amplification
The campaign triggered a diverse range of captivating content created by influencers. Recipes, videos, stories, reels, and grid posts showcased the influencers’ creativity and resonated with their audiences. This content amplified Haskapa’s brand message, product benefits, and usage ideas, creating authentic connections between influencers and their followers. Ultimately reaching over 3 million people.
Results
With an organic reach of over 3 million, Haskapa significantly increased brand visibility.
A total of 106 influencers participated, generating 144 unique pieces of content over the course of 2 months
The campaign resulted in a 50% increase in website traffic
Net follower growth soared by 347%
Impressions increased by 484%
Engagements saw a remarkable surge of 198%
Brand Awareness
The influencer gifting campaign had a substantial impact on brand awareness and perception. Organic brand searches for Haskapa increased by 40%, indicating heightened interest. The absence of negative reviews further solidified positive brand perception. Participants demonstrated long-term engagement by continuing to purchase subscriptions, reflecting the campaign’s success in fostering brand loyalty.
Conclusion
Haskapa’s Influencer Gifting Campaign, executed in collaboration with Lala Comms, proved instrumental in elevating brand awareness. The strategic selection of influencers, coupled with genuine relationship building and compelling content creation, led to outstanding results. With remarkable increases in brand visibility, website traffic, and follower engagement, the campaign exemplified the power of influencer marketing. Haskapa emerged as a successful case study in leveraging influencers to enhance brand perception.