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Consumer Marketing

Oct 2025

Ed Sheeran & Heinz Give Us a Masterclass in Viral Brand Storytelling

When a global superstar sends a brand a DM, and that message becomes the script for a viral ad campaign, you know something interesting is happening in marketing.

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Out of Home

Consumer Marketing

Sept 2025

Experience & Interactive Marketing at Trade Shows

In a hall full of logo walls and pamphlet stacks, the stands people still talk about hours later are the ones that made you do something.

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Lifestyle & Community

Consumer Marketing

Sept 2025

Eve Bar Wins a Pinnacle Pin

Breaking news: Eve Bar, the subterranean Covent Garden hideaway from Adam Handling, has just been awarded its first Pinnacle Pin.

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Lifestyle & Community

Sept 2025

Is Bigger Really Better?

Looking at the implications and reasons behind the big portion size trend.

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Artificial Intelligence

Content Creation

Sept 2025

Google Launches NanoBanana

On 26 August 2025, Google unveiled NanoBanana, part of its Gemini 2.5 Flash Image update.

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Out of Home

Oversized OOH installation - Egg Kings Cross

Sept 2025

The Era of Oversized Marketing

The UK is in the middle of an era where marketing has to fight for cultural real estate.

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Consumer Marketing

Sept 2025

Marketing and Maths: Connection That Drives Performance

Marketing is no longer just an art. It’s a science driven by numbers, ratios, and rate-based results.

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Branding

Consumer Marketing

Sept 2025

The Power of a Clear Value Proposition

In a crowded market of noise and choice, your value proposition is the single clearest explanation of why someone should choose your brand.

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Website

Sept 2025

Decoding Your Website: A Data-Led Playbook for You

How to actually understand your metrics — and what to do with them

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Artificial Intelligence

Aug 2025

How To Prompt AI Properly In 2025

If AI is now part of your marketing toolkit — and let’s be honest, it should be — then learning how to prompt properly is no longer optional.

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Artificial Intelligence

Aug 2025

The need to know on GPT-5

OpenAI’s ChatGPT‑5 has officially landed, and it’s already being called the most powerful public AI model to date.

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Viral Marketing

Social Media

Aug 2025

How Micro‑Trends Can Pack a Powerful Punch

In a world dominated by macro noise—AI launches, quiet luxury, climate urgency—it’s the micro-trends that spark real cultural movement.

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Social Media

Jul 2025

Why You Shouldn’t Use the Same Caption on Instagram and LinkedIn

It’s quick. It’s easy. It’s efficient. But copying and pasting the same caption across Instagram and LinkedIn is also one of the most common content missteps we see — and one of the fastest ways to flatten your engagement. Not because the idea is wrong, but because the execution ignores what each platform is actually built for.

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Consumer Marketing

Lifestyle & Community

Jul 2025

Crossing the Chasm

When Great Ideas Stall, and How to Push Them Further. Every marketer knows the feeling. You’ve launched. The product’s good. The early feedback is glowing. But then… nothing.

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Content Creation

Social Media

Jul 2025

What Is Low-Fi Content and How Are Brands Embracing It?

Once upon a time, every social media asset needed to be glossy, graded, and edited to within an inch of its life. But in 2025? A shaky iPhone video with dodgy lighting might just outperform your polished £10k shoot.

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Viral Marketing

Consumer Marketing

Jul 2025

F*** Me It’s Good: Why Jeremy Clarkson’s Banned Beer Ad Was a Genius Marketing Move

Jeremy Clarkson didn’t just make a beer ad—he built a perfectly executed marketing trap.

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Out of Home

Jul 2025

Is Print Marketing Making a Comeback?

Print marketing is making a comeback. With digital fatigue at an all-time high and screens saturating every part of our lives, posters, flyers, and tangible touchpoints are suddenly standing out again.

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Website

Jun 2025

Webflow vs Shopify vs WordPress: Choosing the Right Website Platform for You in 2025

In 2025, deciding on your website platform is a strategic brand decision. The right choice will shape your online presence, growth trajectory, and ability to engage and convert.

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Social Media

SEO

Jun 2025

Instagram SEO 2025: Google Will Index Your Posts — Here’s What to Do

If you’re still treating Instagram as a closed ecosystem, it’s time to reconsider. From 10 July 2025, Instagram will allow Google to index public content from Business and Creator accounts by default.

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Viral Marketing

Consumer Marketing

Jun 2025

How Burger King Turned a £50k League-Two Sponsorship into a Global FIFA Take-Over

Burger King’s “Stevenage Challenge” is still a favourite case study in making a tiny outlay deliver supersized results.

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Social Media

May 2025

‘Close Friends’ on Instagram: Marketing Tips

Where digital clutter is constant and attention is short, savvy brands are taking a more intimate route to connect with their audiences.

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SEO

Social Media

May 2025

Did you know about Alt Text on Instagram?

Spoiler: Alt text on Instagram is not just for accessibility. It’s for reach.

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Consumer Marketing

Seasonal Marketing

May 2025

Five Rules to Optimise Advertising Spend in 2025

In a year marked by tighter budgets and even tighter scrutiny from boards and CFOs, brands can no longer afford wasteful media spend.

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Social Media

Apr 2025

Telegram: Is It Even a Marketing Tool?

Telegram. Depending on who you ask, it’s either the future of community-led marketing or just another place where links go to die.

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SEO

Apr 2025

SEO vs SGO vs AEO: What’s Worth Your Time (and Budget)?

There’s a lot of noise right now about how search is changing. And it’s not just about keywords anymore.

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Consumer Marketing

Social Media

Feb 2025

Lidl Becomes First UK Supermarket to Sell on TikTok Shop

In a groundbreaking move, Lidl has become the first UK supermarket to sell products directly through TikTok Shop.

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Social Media

Feb 2025

Is the Hashtag Dying? What It Means for Businesses and Marketing Teams

Hashtags have been a staple of social media since their introduction on Twitter (now X) in 2007. They have helped users categorise content, increase reach, and participate in trending conversations.

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Social Media

Lifestyle & Community

Jan 2025

Meta Drops Fact-Checking: Implications for Businesses, Marketing, and Society

In January 2025, Meta, the parent company of Facebook and Instagram, announced the end of its third-party fact-checking programme in favour of a community-driven moderation system akin to X’s (formerly Twitter) “Community Notes”.

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Social Media

Jan 2025

4 Features You’re Underutilising on Instagram

Instagram has evolved into a robust platform offering a variety of features that go beyond simple photo-sharing.

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Social Media

Jan 2025

Is There Such a Thing as Organic Engagement in a World of View Farms?

The concept of organic engagement—genuine interactions from real users—has long been considered the cornerstone of digital success for creators, brands, and businesses.

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Consumer Marketing

Jan 2025

Why Businesses Use Amazon Affiliates and Influencers (Even Over Direct Sales)

Amazon’s affiliate and influencer programmes are two of the most powerful tools for businesses to expand reach, drive sales, and build credibility.

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Social Media

Dec 2024

YouTube as a Social Media Platform: A Tasty Opportunity for Brands

Harnassing Youtube for brands can be invaluable for your online presence.

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Content Creation

Social Media

Dec 2024

The Emergence of Employee-Generated Content (EGC)

Employee-Generated Content (EGC) has emerged as a pivotal strategy in modern marketing, leveraging the authenticity and reach of employees to enhance brand visibility and trust.

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Social Media

Dec 2024

Is Instagram Verification Worth It?

The coveted blue checkmark for Instagram verification is often seen as a status symbol.

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Social Media

Consumer Marketing

Dec 2024

How WhatsApp Communities Can Revolutionise Customer Engagement

The introduction of WhatsApp Communities offers a unique opportunity to improve customer experience by consolidating communication into organised, interactive groups.

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Consumer Marketing

Sensory marketing - head and bubbles coloured

Nov 2024

What is Sensory Marketing?

Sensory marketing is a growing strategy in the food and beverage industry, where businesses engage multiple senses to influence how consumers perceive products and experiences.

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Social Media

Nov 2024

How to Create a Facebook Ad Account: A Step-by-Step Guide

Your step-by-step guide to creating a Facebook ad account

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Social Media

Nov 2024

Enhance Your Lead Generation with LinkedIn Sales Navigator

LinkedIn Sales Navigator is a premium tool designed to enhance the sales prospecting and lead generation capabilities of professionals on LinkedIn.

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Consumer Marketing

Content Creation

Nov 2024

Mastering Display Ads

Display advertising is a vital component of digital marketing, offering brands a visual platform to showcase their products and services.

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Viral Marketing

Out of Home

Nov 2024

How Guerrilla Marketing is Shaking Up the UK Food & Beverage Scene

Guerrilla marketing has long been celebrated for its ability to captivate audiences through unconventional and cost-effective strategies.

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Social Media

Oct 2024

Why Instagram Boosting Costs Have Increased for iOS Users

Social media boosting, once a relatively affordable advertising method, has become more expensive for those using Instagram on iOS devices.

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Branding

Oct 2024

Building a Strong Brand Foundation for Long-Term Success

Creating a brand that stands the test of time requires strategic thinking and clear messaging.

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Seasonal Marketing

Consumer Marketing

Oct 2024

October Digital Marketing Updates 2024

This October brings key updates for digital marketers to stay ahead of. With advancements across AI, social media, data privacy, and advertising.

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Consumer Marketing

Viral Marketing

Sept 2024

Does Product Placement in Movies and TV Shows Really Work?

Product placement has long been a powerful marketing tool in films and television shows, and it remains highly effective in 2024.

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Viral Marketing

Sept 2024

Coca-Cola’s “Find Your Name” Campaign: A Reflection of Shifting Consumer Behaviour?

In September 2024, Coca-Cola launched a new campaign under its Diet Coke brand titled “Find Your Name.”

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Social Media

Aug 2024

The Transition from Twitter to X: Success or Misstep?

The rebranding of Twitter to X, led by Elon Musk, has been a significant development in social media, generating mixed reactions and highlighting both potential benefits and considerable challenges.

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CRM

Jul 2024

When is the Best Time to Send a Sales Email? Insights from Klaviyo

Determining the most effective time to send sales emails is crucial for maximising engagement and conversions.

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Artificial Intelligence

Social Media

Jun 2024

Virtual Vs Human Influencers

As brands seek to connect with their audiences in innovative ways, they now face the challenging decision of choosing between two distinct types of influencers; virtual and human.

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Content Creation

Apr 2024

How to Plan a Restaurant Photo Shoot

Planning a restaurant photo shoot requires meticulous preparation and a clear vision.

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Social Media

SEO

Apr 2024

How To Optimise Your TikTok Content For Maximum Visibility Using SEO

Optimising your TikTok content for search engines, or TikTok SEO, is essential for enhancing your visibility and reaching a wider audience on the platform.

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Lifestyle & Community

Mar 2024

Celebrating Neurodiversity on International Women’s Day

Unveiling the Impact of Neurodivergence on Women

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Consumer Marketing

Out of Home

Feb 2024

8 Ways to Implement a Hyper Local Marketing Strategy

For hospitality businesses aiming to attract local residents in the UK, a tailored hyperlocal marketing strategy is essential.

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CRM

Consumer Marketing

Nov 2023

Loyalty Scheme Success: A Data Goldmine

Loyalty schemes have become the secret sauce for major chains like Pizza Express, Nando’s, McDonald’s, Burger King, and KFC.

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