How to Create a Facebook Ad Account: A Step-by-Step Guide

Create your ad account:

Step 1: Log in to Your Facebook Account

• Visit facebook.com and log in with your credentials.

• Ensure you’re using a Facebook account that is linked to your business or one you wish to connect to the ad account.

Step 2: Access Facebook Business Manager

• Go to business.facebook.com.

• If you don’t already have a Business Manager account, follow the prompts to create one by selecting ‘Create Account’ and entering the necessary business details.

Step 3: Navigate to ‘Business Settings’

• Once in Business Manager, click ‘Business Settings’ in the upper right-hand corner.

• In the left-hand sidebar, find ‘Accounts’ and select ‘Ad Accounts’.

Step 4: Create a New Ad Account

• Click on the ‘Add’ button.

• You’ll see three options: ‘Add an Ad Account’, ‘Request Access to an Ad Account’, and ‘Create a New Ad Account’.

• Select ‘Create a New Ad Account’.

Step 5: Enter Ad Account Details

• Fill in the name of the ad account—use a descriptive name to make it easily recognisable.

• Select the time zone (make sure it aligns with your business operations, typically GMT or BST for the UK).

• Choose your currency (GBP).

• Click ‘Next’.

Step 6: Assign Your Business to the Ad Account

• Select ‘My business’ to indicate ownership of the ad account.

• Click ‘Create’.

Step 7: Assign Permissions

• Add users from your Business Manager (including yourself) and assign them roles such as ‘Admin’, ‘Advertiser’, or ‘Analyst’.

• Choose the appropriate access level and click ‘Assign’.

Step 8: Set Up Your Payment Method

• Navigate to ‘Ad Account Settings’ and choose ‘Payment Settings’.

• Click ‘Add Payment Method’ and enter your payment details. Common UK payment options include debit or credit cards and PayPal.

• Ensure the payment method is valid and matches your business information.

Step 9: Verify Your Ad Account (If Required)

• Facebook may ask for additional verification to confirm your identity or business details.

• Follow the prompts to upload any necessary documents, such as proof of business address or identity verification.

Step 10: Start Creating Your Ads

• With your ad account set up and payment method confirmed, go to ‘Ads Manager’ and click ‘Create’ to begin setting up your first advertising campaign.