June 2025
Written by
Abbie Mason
E-commerce
Marketing strategy
Product launch
Tech
Webflow vs Shopify vs WordPress: Choosing the Right Website Platform for You in 2025
In 2025, deciding on your website platform is a strategic brand decision. The right choice will shape your online presence, growth trajectory, and ability to engage and convert.
Below is a detailed comparison of Webflow, Shopify, and WordPress, backed with current data.
Website platforms – Webflow: Clean Design, Full Control
Webflow has experienced rapid growth globally and across the UK, with around 493,000 live sites using it in 2025 — a 54% increase since early 2024 (barn2.com). According to W3Techs, Webflow holds 1.2% of the CMS market and about 0.8% of all websites (The Alien Design).
It’s favoured by premium brands and agencies for its ability to output clean, semantic HTML/CSS and support rich, interactive design — without extensive coding. Its built‑in CMS and hosting simplify deployment, making it a strong fit for visually focused businesses, boutique agencies, and new digital-first brands.
Webflow’s e‑commerce stores have grown nearly 648% between 2020 and 2023, with annual growth of 138.8% over the last three years, now accounting for around 12,500 active stores (ColorWhistle).
Shopify: Scalable Commerce with an Edge
Shopify remains the go-to choice website platform for product-led brands. It powers over 4.6 million live websites, holding approximately 10.3% of the global e-commerce platform market, and commands nearly 29% of the US market (Enricher.io). In the UK alone, Shopify holds around 21% market share, with more than 209,000 active stores — second only to WooCommerce at 22% (Charle.co.uk).
It offers region‑based currency and tax tools, Shopify Payments support, and a massive app store that simplifies fulfilment, loyalty programmes, and email automation. Shopify’s 2023 revenue hit $7 billion, marking a 26% year-on-year rise (Coalition Technologies).
However, flexibility for content-led storytelling and complex editorial layouts remains limited unless you’re on Shopify Plus or using custom development.
WordPress: Content-First, Business-Ready
WordPress continues to dominate the CMS space — powering around 43.4% of all websites, and over 61% of sites using a known CMS (WordPress.com). That translates to over 472 million websites worldwide (Barn2).
It’s particularly popular with publishers, educators, B2B brands and digital content teams. Tools like Yoast and Rank Math give marketing teams full control over SEO, and the plugin library enables everything from gated content and booking to full-scale multilingual platforms.
Pairing WordPress with WooCommerce — used by over 3.5 million live checkout-enabled sites — also makes it a powerful alternative to Shopify for e-commerce businesses wanting more autonomy or flexibility (Mobiloud).
It requires a bit more care — with updates, hosting, and plugin maintenance — but gives long-term scalability and complete brand ownership.
Engagement also remains high: WordCamp Europe 2025 in Basel drew 1,860 attendees from 84 countries, highlighting WordPress’s continuing relevance and innovation.
Which Platform Fits Your Brand?
Webflow is ideal for design-led, high-experience brands that want creative control without relying on developers.
Shopify is perfect for product-first businesses focused on e-commerce, logistics, and quick-to-market retail.
WordPress suits content-heavy organisations that need deep flexibility and control over every aspect of their digital footprint.
Final Thoughts
There’s no one-size-fits-all solution — but there is a right platform for you, based on your audience, ambitions and resources. Whether you need a standout visual site, a fast-selling product engine, or a flexible content hub, each platform delivers in its own way. At La La Communications, we work across all three — mapping brand goals against the right platform strategy. If you want help deciding or need support migrating from one to another, we’re ready. Let’s build a platform that actually matches your brand.