July 2025
Written by
Abbie Mason
E-commerce
Marketing strategy
Product launch
Tech
Is Print Marketing Making a Comeback?
Print marketing is making a comeback. With digital fatigue at an all-time high and screens saturating every part of our lives, posters, flyers, and tangible touchpoints are suddenly standing out again.
In cities across the UK, brands are returning to street-level, grassroots techniques to cut through the noise, and it’s working.
Why Print Marketing Is Making a Comeback
In a post-pandemic world, attention spans are short, inboxes are overloaded, and consumers are actively seeking less screen time. According to a 2024 Ofcom report, UK adults now spend an average of 4 hours and 20 minutes a day online, and a large portion of that is work-related. As a result, a growing number of people are experiencing what marketers are calling “digital fatigue”; a saturation of emails, ads, and notifications that blend into white noise.
Enter print marketing: bold, analogue, and refreshingly simple. It taps into a sense of authenticity and locality. A well-placed poster or a striking flyer delivered to a desk feels deliberate and personal in a way that another email or boosted Instagram ad doesn’t. It’s also physical, gets passed around, stuck on a fridge, or pinned to a wall.
The resurgence has also been helped by a return to “old-school” marketing tactics like guerrilla campaigns, wild posting, and hand-delivered materials. These strategies evoke a sense of subculture and discovery that digital can’t always replicate. Creative agencies like Build Hollywood’s Jack Arts in the UK, and wildposting.com in the US, have been leading the charge, helping brands turn urban spaces into campaigns that people want to photograph and share.
Examples of Print Marketing Campaigns
There’s growing proof that print marketing is not only a trend but a tactic..
In 2024, Monzo partnered with Uncommon Creative Studio to run a poster-based Money Never Felt Like Monzo campaign in London’s Shoreditch and Brixton areas, using vibrant, tongue-in-cheek designs to attract young professionals. The campaign drove QR traffic to their app, but the message stuck because of its physical presence and shareable visuals. Posters were pasted in high-traffic zones, becoming talking points in cafés and co-working spaces.
Another great example is Spotify’s 2023 UK Wrapped street posters, where the music giant showcased user data on bold fly-posting across Manchester and London. Despite Spotify being a digital-first product, its use of guerrilla print tactics created an offline buzz that fed directly into their online engagement metrics.
This year, Mayor of London, Sadiq Khan, unveiled the Loved & Wanted initiative created in partnership with McCann London. It went live across print, flyposters, digital and social and Outernet London. The campaign sought to sew unity through London’s many diverse communities, and was launched in time for Valentine’s day. It serves as an excellent example of how bold visuals and strong stories used in OOH (Out of Home) marketing can catch the attention of the city, sometimes better than just an online ad campaign.
These examples show that when done well, posters and flyers are not just retro, they’re revenue-driving.
How Brands Can Use Print Marketing Themselves
You don’t need to be a big brand to make an impact, that’s the power of poster marketing and flyering. One well-placed leaflet can be seen by hundreds of people, unlike an email which is often read once (if at all) and forgotten.The great thing about print is its accessibility. Whether you’re a growing brand or an established business looking for a creative edge, you don’t need huge budgets to launch something effective.
Start with posters and flyering in the local area, especially near places where your target audience works, eats, or commutes. Offices, co-working spaces, cafes, train stations, and gyms are all high-footfall zones where your messaging can stick.
2. Print can be especially powerful for enticing local businesses. For food brands or catering services, a flyer dropped directly at office receptions can do more than an email that’s likely to get filtered. Add a QR code, a local discount code, or a free sample offer to drive response.
3. Print also works best when combined with digital: Use posters to tease a campaign, drive to a landing page, or spark social media interaction. A hybrid strategy gets the best of both worlds.
If you’re launching a new service, product, or event, print marketing allows you to build curiosity and buzz in ways that digital ads often can’t. Use formats like A3 posters, DL flyers, or business-card-style tearaways depending on your audience and budget. Services like Printed.com or Solopress make short-run prints affordable and quick.
In Summary
Print marketing is a legitimate strategy in 2025, especially when digital feels overwhelming. With the rise in street marketing and creative flyering, brands in the UK are rediscovering the power of the tangible. Posters get noticed. Flyers get picked up. And if you’re trying to connect with local audiences, they’re some of the best tools you can use. By leaning into locality, simplicity, and creative flair, print marketing offers a physical, eye-catching way to connect with your audience. At La La Communications, we can help you plan, design, and deliver effective print marketing that gets seen — and remembered.