Buzz Sweets
November 2025
E-commerce
Marketing strategy
Product launch
Tech
Buzz Sweets & Lala Comms: Turning Up the Volume on Social Media
How playful, punchy content turned a quiet presence into a scroll-stopping sensation across Instagram, TikTok, and Facebook.
Sweet Results, Serious Growth
When Lala took over Buzz Sweets’ social media in June, our goal was simple: inject fun, flavour, and authenticity into every scroll. With a Gen Z-first strategy focused on humour, trends, and interactivity, we transformed Buzz Sweets’ social channels into an engaging, fast-growing community. From snackable Reels to meme-worthy TikToks, every post was designed to capture attention and drive engagement. The results speak for themselves — a massive increase in completely organic reach, interactions, and visibility across all platforms within just a few months.
increase in accounts reached on Instagram in the first month
Building the Buzz
We kicked off with a bold visual refresh and a consistent posting rhythm that celebrated Buzz’s playful tone. Each piece of content was crafted to feel native to its platform — colourful, funny, and snack-sized for TikTok and Instagram Reels, with punchier posts and engagement-led captions for Facebook. By leveraging trends quickly and creating a strong, distinctive voice, Buzz Sweets began to stand out in an over-saturated market.
increase in Facebook video views
Growing a Loyal Audience
We didn’t just attract new eyes — we kept them. Month-on-month, follower retention remained strong while engagement levels stabilised at impressive heights. Organic growth was fuelled by authenticity — not ads. Buzz’s TikTok audience in particular became highly active, with new viewers increasing by 77.7% in the first month alone, and Instagram interactions reaching a consistent 400+ per month by autumn.
Platform-by-Platform Success
Instagram: Engagement stayed high, with over 12K monthly views and strong balance between follower and non-follower reach — proving content was resonating beyond the core community.
TikTok: Total viewers surged to 5.4K by August, with likes jumping 90% month-on-month thanks to relatable, trend-driven videos.
Facebook: Once stagnant, the platform became an unexpected hero — finishing October with 9,542 views (up 56%) and interactions nearly doubling.
The Momentum
By October, Buzz Sweets had evolved into more than a confectionery brand — it had become a digital personality. The playful, shareable tone resonated with Gen Z audiences, driving repeat engagement and encouraging user interaction. The momentum we built in just five months laid the groundwork for continued organic growth and viral potential
Increase in TikTok likes by June
Instagram views in July alone
Increase in Facebook engagement in October
Monthly interactions maintained across Instagram through autumn
Conclusion
Lala’s social media takeover didn’t just boost numbers — it reshaped Buzz Sweets’ digital identity. Through trend-savvy strategy, creative storytelling, and a focus on community-driven content, Buzz became a brand people wanted to follow, share, and talk about.
Sweet results indeed.