Crossip
November 2023
E-commerce
Marketing strategy
Product launch
Tech
Instagram Giveaways and Influencer Gifting
Lala Comms has successfully harnessed the power of Instagram giveaways and influencer gifting to propel the growth of three of our clients' platforms.
Angel & Rocket, Crossip, and B-Fresh: A study
These strategic campaigns have led to significant increases in brand awareness, engagement, and revenue, demonstrating the effectiveness of social media marketing when executed with precision.
Instagram follower increase
Angel & Rocket
Weaving Luxury into Every Child's Wardrobe
Angel and Rocket, a purveyor of luxury childrenswear, sought to deepen its connection with an upscale market and create a buzz around its latest collections.
Strategy
We engaged with 50 influencers over 3 months, targeting those with a strong foothold in the luxury lifestyle and parenting space. As wel as that, we implemented Instagram giveaways to create excitement and encourage participation among potential customers
Website engagement increase
Outcomes
The account has now grown to a total follower base of 14.1k.
The giveaways were a resounding success, garnering 1,608 entries, which significantly expanded the brand’s reach.
Accounts engaged with the brand’s content surged by 157%, indicating a heightened level of audience interaction.
The positive response rate hit 76%, while the engagement rate on campaign content increased by 129.9%.
Comments on posts featuring the brand increased by 158.7%, reflecting a highly engaged and interactive audience.
Crossip
Redefining the Spirit of Celebration
Crossip aimed to make a mark in the non-alcoholic spirit industry by promoting a lifestyle of health and inclusivity.
Strategy
Lala Comms collaborated with 100 influencers within a 3-month period, focusing on those advocating for wellness and mindful consumption. We used influencers to showcase the brand’s unique selling points, emphasising its place in a healthy lifestyle.
Outcomes
Instagram followers increased by a staggering 1234%, vastly increasing the brand’s social media presence.
Website engagement increased by 803%, attributed partially by the influencer gifting programme, pointing to a growing consumer interest and higher conversion potential.
B-Fresh
Juicing Up the Market with Influencer Impact
B-Fresh set ambitious goals to dominate the juice sector through strategic influencer marketing campaigns.
Strategy
We aimed to secure 500 influencers over a 3-4 month period, casting a wide net across the sport, wellness and lifestyle community. We focused on leveraging influencer reach to boost brand awareness, followers, and revenue, and we supplied over 10 events with goody bags, making sure this gifting campaign was carried out both online and offline.
Outcomes
Attained a reach of 1.7 million in just one week, showcasing the campaign’s extensive impact.
Profile visits and website taps increased by 497% and 157% respectively, indicating a surge in online brand engagement.
The campaign’s effectiveness was further highlighted by a feature in Hello Magazine.
Influencer relationships led to multiple wholesale leads across wellness shops and gyms.
Conclusion
The strategic application of Instagram giveaways and influencer gifting by Lala Comms has led to unprecedented growth for Angel and Rocket, Crossip, and B-Fresh. These campaigns have not only amplified brand visibility but have also significantly boosted user engagement and revenue, showcasing the tangible benefits of a well-crafted social media strategy.