Angel & Rocket
National Media Coverage for Angel & Rocket
Lala Comms worked with Angel & Rocket in their collab with Amy Childs andahead of her Marbella wedding to Billy Delbosq, supplying eight Angel & Rocket bridesmaid dresses for her bridal party.
Introduction
The Outline
Angel & Rocket supplied eight bridesmaid dresses to Amy Childs, in the lead-up to her Marbella wedding. With the wedding forming part of Amy’s upcoming ITV special and attracting significant media interest, the collaboration created a strong opportunity for Angel & Rocket to be part of a major celebrity and entertainment moment.
The focus was to support the partnership and maximise the brand visibility surrounding the wedding across print, digital and broadcast. From the outset, the aim was to place the dresses naturally within the day so they would feature in the coverage that followed.
Print readership reach
The Placement
Eight Angel & Rocket bridesmaid dresses were selected for Amy’s wedding celebrations and worn by members of the bridal party throughout the day. Supplied by Lala Comms ahead of the Marbella ceremony, they were chosen to complement the wider wedding styling while keeping the brand clearly visible.
The dresses appeared across the ceremony, official wedding portraits and evening celebrations, creating a highly visual and authentic brand placement with multiple opportunities for editorial coverage. Because they were worn naturally by the bridal party rather than staged for the camera, the placement felt genuine and gave publishers plenty of strong imagery to feature.
Comined monthly digital audience
The Coverage
OK! Magazine
Print coverage
OK! Online
The Sun
Daily Mail
Mirror
Plus additional online syndication and further coverage surrounding the wedding.
The Collaboration
The Angel & Rocket bridesmaid dresses were worn throughout Amy’s Marbella wedding celebrations, from the ceremony and official wedding portraits through to the evening reception. The collaboration generated significant national media attention, with Angel & Rocket appearing as part of the wider coverage surrounding one of the year’s most talked-about celebrity weddings.
The Visibility
The wedding secured a major OK! Magazine moment alongside extensive national digital coverage, putting the brand in front of millions of consumers across print and online. With the celebrations also filmed for Amy’s upcoming ITV wedding special, the collaboration continues to have value beyond the initial press coverage.
Conclusion
The Impact
The collaboration delivered Angel & Rocket visibility across national print, digital and upcoming broadcast coverage, while placing the product naturally within a highly relevant celebrity and family moment.
8 bridesmaid dresses. One major celebrity wedding. National print, digital and broadcast visibility for Angel & Rocket.