August 2025
E-commerce
Marketing strategy
Product launch
Tech
Digital Audit Services
At Lala Comms, we're all about data, and data-first stratergy starts with a 360° audit. By looking at every channel, touchpoint, and tactic, we uncover what’s working, what’s not, and where the biggest opportunities lie.
Audit services, Zooming out
We begin by zooming out to assess all active touch-points, gaining a clear view of how the brand is currently experienced. From there, we look for signals that reveal hidden patterns, uncovering opportunities and insights that may otherwise go unnoticed.
We turn weaknesses into strengths, driving actionable change that creates meaningful impact and measurable improvement.
Website performance and conversion paths
Social media channels and content trends
CRM activity, loyalty scores, and guest return rates
Google Search visibility and SEO fundamentals
Press traction and referral traffic
Sales and booking patterns
Competitor performance and positioning
This gives us a complete picture of the digital landscape—not just isolated stats.
Higher click-through rates
Looking for Signals
With the numbers laid out, we look for what’s really going on.
What causes spikes — and why don’t they last?
Which platforms drive actual action (not just impressions)?
Where are people dropping off?
What’s missing from the brand story?
How do competitors compare — and outperform?
In one audit, we found Instagram reach up 600% from ads, but no retargeting or CRM to capture new interest. Another client had serious in-venue spend, over £600 per guest on average, but their website had no booking integration, and TikTok was non-existent. These aren’t just gaps—they’re missed revenue.
Monthly savings on wasted ad spends
Turning Weaknesses Into Strengths
We don’t deliver audits to tick boxes. We deliver them to shift performance. And that means turning blind spots into opportunities.
Instagram driving reach but not traffic? Optimise link journeys, story CTAs and conversion prompts.
Strong Google search performance? Build content around high-intent queries and plug SEO gaps.
Loyalty score dropping? Set up CRM automation, email flows and first-visit triggers.
Great PR? Make it measurable with tracking links and integrated digital support.
Each audit ends with a mapped-out strategy: from structure and systems to content, targeting and timelines.
The Audit Package
What you get
Complete audit of your active digital presence
Competitor benchmarking
Platform-by-platform insights
Recommendations split by impact and priority
Actionable strategy: what to do, when, and why
What you don't
Generic advice
Guesswork
Strategy without numbers
Key Outcomes
From recent audits
Identified why 95% of users never returned to one client’s site, and how to change that.
Proved Google was the strongest converting channel for bookings (but wasn’t being leveraged).
Found missing meta data, broken booking journeys, and overlooked TikTok opportunities.
Benchmarked competitors and translated learnings into actionable digital upgrades.
Designed end-to-end CRM strategies to extend average customer lifecycle from 9 to 30+ days.
No fluff. Just facts.
Higher ROI on campaigns
Increase in customer retention
Higher click-through rates
Monthly savings on wasted ad spends
Move faster, smarter, and with confidence
A Lala audit isn’t a PDF full of screenshots. It’s a data-backed foundation to move faster, smarter, and with confidence. It makes sure your content and comms are working for you, not just going out into the void.
Want to know where you stand, and where to go next? Let’s start with the data. Book your audit today.